企业社会责任
跨国公司
霍夫斯泰德的文化维度理论
独创性
公众
价值(数学)
维数(图论)
营销
业务
结构方程建模
心理学
公共关系
政治学
社会心理学
政治
纯数学
法学
机器学习
统计
财务
计算机科学
数学
创造力
作者
Nandini Bhalla,Holly Overton
出处
期刊:Corporate Communications: An International Journal
[Emerald (MCB UP)]
日期:2019-07-31
卷期号:24 (3): 569-592
被引量:4
标识
DOI:10.1108/ccij-09-2018-0094
摘要
Purpose The purpose of this paper is to examine the impact of cultural factors on environmental CSR attitudes and purchase intentions among publics in a developed (USA) country and a developing (India) country. Design/methodology/approach Using a 2 (location of the company: India vs USA) × 2 (location of the CSR activity: India vs USA) between-subjects experimental design, the study examines individuals’ attitudes and behavioral intentions toward a company’s environmental CSR activities in each respective country. Findings Two structural equation models were created for US publics and Indian publics. Results indicated that cultural factors, specifically the uncertainty avoidance dimension, play an important role among both Indian and US residents’ attitudes toward a company’s environmental CSR efforts and their intention to purchase its products/services. Among Indians, the power distance dimension acted as a mediating factor. Originality/value This study is novel in its examination of the impact of cultural factors among residents in India and the USA. This information can be utilized by multinational companies to implement effective CSR activities and enhancing their global CSR communication efforts.
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