We investigate the optomechanical interaction between light and metallic nanowires through the action of bolometric forces. We show that the response time of the photothermal forces induced on the nanowire is fast and the strength of the interaction can overcome the radiation pressure force. Furthermore, we suggest the photothermal forces can be enhanced by surface plasmon excitation to cool the sub-megahertz vibrational modes of the nanowires close to its quantum limit.