Report on the Status Quo and Development of Short-Form Video Research in China

The study used the keyword “short-form video” to search the China National Knowledge Infrastructure (CNKI). The search period ran from the database’s inception to December 31, 2022, with the extraction date set for March 3, 2023. A total of 3,938 articles were found. The study employed bibliometrics, as well as co-occurrence analysis software BICOMB 2.04 and visualisation analysis software Citespace, to examine the status quo and development characteristics of the short-form video domain in China from the perspectives of publication quantities, research institutions, authors, literature sources, research hot topics, and so on, to identify future research directions. The purpose of this study is to provide new research perspectives for related researchers as well as scientific references for better development of China’s short-form video industry.