AR Smart Glasses: The Feeling of Groundedness Mediator Effect

Augmented Reality (AR) smart glasses strengthen user interaction by merging real-world visuals with digital information. This study explores the impact of wearability, usability, and social influence on the feeling of groundedness and purchase intentions for AR smart glasses moderated by privacy concerns. Text mining and PLS-SEM were employed to analyze 3,164 Amazon smart glasses online reviews. Results suggest that the feeling of groundedness is influenced by usability and social influence, while wearability showed no significant effect. Privacy concerns moderate the relationship between groundedness and purchase intentions, emphasizing the need for privacy measures to improve user trust. These findings suggest that AR smart glasses create meaningful connections for users, affecting their preferences, choices, and willingness to pay.