公共关系
违反直觉
业务
营销
服务(商务)
广告
心理学
政治学
认识论
哲学
作者
Yonghwan Chang,Dae Hee Kwak
标识
DOI:10.1080/16184742.2021.1955291
摘要
(2021). When team sponsorship of cause-related messages leads to unfavorable fan reactions: the interplay among competency, cause orientation, and message source. European Sport Management Quarterly. Ahead of Print.
科研通智能强力驱动
Strongly Powered by AbleSci AI