Consumer Response to Polysemous Brand Slogans

Journal Article Consumer Response to Polysemous Brand Slogans Get access Claudiu V. Dimofte, Claudiu V. Dimofte Search for other works by this author on: Oxford Academic PubMed Google Scholar Richard F. Yalch Richard F. Yalch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 33, Issue 4, March 2007, Pages 515–522, https://doi.org/10.1086/510225 Published: 08 December 2006