Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game

Psychology & MarketingVolume 28, Issue 9 p. 974-975 Book Review Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New “Pull” Game Daniel R. Sersland, Daniel R. Sersland [email protected] Assistant Professor, Department of Marketing, 201 Lowder Building, Auburn University, Auburn, AL 36849Search for more papers by this author Daniel R. Sersland, Daniel R. Sersland [email protected] Assistant Professor, Department of Marketing, 201 Lowder Building, Auburn University, Auburn, AL 36849Search for more papers by this author First published: 03 August 2011 https://doi.org/10.1002/mar.20422Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL No abstract is available for this article. Volume28, Issue9September 2011Pages 974-975 RelatedInformation