旅游
季节性
背景(考古学)
营销
目的地管理
地理
目的地
业务
计算机科学
机器学习
考古
作者
Jian Ming Luo,Ziye Shang
标识
DOI:10.1080/13683500.2023.2245955
摘要
ABSTRACTHiking tourism is an essential means of destination development. A holistic understanding of the hiking experience could benefit destination management. This study adopted topic modelling and an online review-based approach to determine the key attributes of hiking tourism in the context of seasonality. Data were collected from TripAdvisor and a comprehensive list of the attributes, discussed by hikers when visiting Dragon's Back Trail in Hong Kong, is constructed and categorized into five aspects. Insights into the hikers' interests and concerns about the experience attributes across seasons are revealed. The results show that the concerns for some attributes are more sensitive in specific seasons compared with other attributes. Precisely, this study found that seasonality has heterogeneous effects on hikers' experience. The results are beneficial to support local hiking tourism marketing and hedging strategies for different seasons.KEYWORDS: Hikingexperience attributesseasonalityonline reviewtopic modelling Disclosure statementNo potential conflict of interest was reported by the author(s).Correction StatementThis article has been corrected with minor changes. These changes do not impact the academic content of the article.
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