Research on the Innovation of Education Mode of Art and Design Specialties in Colleges and Universities under the Background of Big Data

Abstract Art and design professional education can not keep up with the development speed of the industry, and there is no reference to the market demand data, failing to keep pace with the times, which brings many negative impacts on the employment of students. This paper suggests an art design professional education model that incorporates VR interactive scene technology for this reason. Through the double camera, we simulate the visual principle of the human eye, collect three-dimensional data from VR interactive scenes, and use the image coordinate system and pixel coordinate system conversion operations to pre-process the collected data. The optimal layout solution is sought by adjusting the layout to generate a realistic 3D model of the teaching scene and to realize the construction of the VR interactive scene. The principle and implementation process of the art professional education model supported by the VR interactive scene is elaborated, and the experimental comparison method is used to empirically analyze the art and design professional education model integrating VR technology. The results show that there is a significant difference between the experimental group and the control group in the dimensions of adaptability (0.004) and uniqueness (0.044) of design thinking and the cultivation of design thinking ability (0.016) (P<0.05), which indicates that the art and design professional education model integrating the VR scene interaction technology constructed in this paper has a significant effect on the enhancement of design thinking ability of college students.