共同创造
虚拟实境
背景(考古学)
云计算
计算机科学
转化式学习
价值(数学)
服务(商务)
灵活性(工程)
知识管理
社会学
人机交互
业务
营销
虚拟现实
机器学习
操作系统
古生物学
教育学
统计
数学
生物
作者
Saifeddin Alimamy,Timothy Jung
标识
DOI:10.1177/10946705241265753
摘要
In the rapidly evolving landscape of metaverse technologies, the potential for enhancing service interactions is immense. However, many of these technologies fall short in offering context-driven and customizable experiences. This paper proposes that AR Cloud (ARC), a novel external metaverse technology can bridge this gap. ARC stands out by enabling real-time interactions, fostering contextual awareness, ensuring high content flexibility, promoting social engagement, and delivering personalized experiences. We present a conceptual model that juxtaposes ARC with established metaverse augmentation technologies, such as lifelogging and augmented reality. Our discussion focuses on the transformative impact of ARC on the value co-creation process, emphasizing the enhanced well-being outcomes—both hedonic and eudemonic—that arise from ARC-powered service interactions. We conclude by charting a course for future research on ARC, touching upon its attributes, potential moderating variables, its role in sustained value co-creation, and the potential service outcomes it could support.
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