Daria Dzyabura,Siham El Kihal,John R. Hauser,Marat Ibragimov
出处
期刊:Marketing Science [Institute for Operations Research and the Management Sciences] 日期:2023-07-24卷期号:42 (6): 1125-1142被引量:29
标识
DOI:10.1287/mksc.2023.1451
摘要
We use product images to predict individual item return rates, and we complement machine-based prediction with tools to interpret automatically extracted image-based interpretable features.