Research on influence factors of college students’ employment satisfaction based on structural equation model

Abstract Based on the questionnaire data of 3241 graduates graduated from universities and colleges in Fujian Province, this research paper empirically analyzes the impact of “innovation and entrepreneurship” education on college students’ employment satisfaction by using structural equation model. which indicates: that the four-dimension factors of innovation and entrepreneurship education, college students’ opinions on higher education, employment demand-side factors and human resources have positive effects on graduates’ employment satisfaction, but the factor of innovation and entrepreneurship education has the most significant impact. Therefore, it proposes to give the support for college students’ innovation and entrepreneurship efforts; perfect the employment and entrepreneurship service system for college graduates; change college students’ concept of job hunting and entrepreneurship or otherwise improve college students’ employment satisfaction.