MnCoGe is one of the most representative materials that undergoes martensitic transformation in the MM′X system. Because the phase transition temperature of MnCoGe is higher than its magnetic ordering temperature, various methods have been used to decrease the phase transition temperature and realize magneto-structural coupling. However, there are rare reports about the effect of doping with rare-earth elements. In this work, the structures and physical properties of Mn1−xLaxCoGe compounds with x=0, 0.01, 0.02, 0.03, and 0.05 were studied. The introduction of La causes a deficiency of both Mn and Ge atoms in the main phase, which leads to a decrease in the martensitic transformation temperature and the realization of magneto-structural coupling. However, due to its limited ability of deficiency formation, a further increase in the La content leads to large amount of secondary phase instead of a continuous decrease of the phase transition temperature. Additionally, the MnCoGe matrix is found to be divided into small “domains” by the needle-like secondary phase, which is the reason for the large amount of retained austenite phase in the sample with a high La content.