多元化(营销策略)
公司治理
独创性
新兴市场
发展中国家
经济
经验证据
清晰
业务
营销
财务
经济增长
政治学
哲学
生物化学
化学
认识论
创造力
法学
作者
Peter Tashman,Ettore Spadafora,Dominik Wagner
出处
期刊:The Multinational Business Review
[Emerald (MCB UP)]
日期:2022-05-20
卷期号:31 (1): 91-110
被引量:5
标识
DOI:10.1108/mbr-12-2021-0175
摘要
Purpose The authors meta-analyze research on the diversification–performance relationship to empirically establish the impact of home-country formal institutional quality on this relationship. Prior research assumes that a country’s formal institutional quality negatively affects the diversification–performance relationship, especially when it involves unrelated diversification. However, empirical evidence for these propositions is inconclusive because existing studies consider blocks of countries with limited institutional heterogeneity. To provide more clarity, this study aims to consider the diversification–performance relationship across developed, emerging and developing countries. Design/methodology/approach The meta-analysis relies on a sample of 293 effect sizes of the diversification–performance relationship from 76 primary studies across 15 countries between 1988 and 2019. The sample excludes effects sizes from papers that consider both product and international diversification to control for complex interactions between the strategies, as well as papers that did not consider both related and unrelated diversification. Findings The results confirm that stronger home-country formal institutions weaken the diversification–performance relationship by decreasing the relative efficiency of internal markets versus external ones. Further, the effect is less negative for related diversification because this strategy can better exploit market frictions in countries with stronger formal institutions and more efficient external markets than its unrelated counterpart. Originality/value The study contributes to the literatures on the diversification–performance relationship and home-country governance by providing robust evidence for how formal institutional quality impacts the efficacy of related and unrelated diversification.
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