Policy Analysis and Optimization Method of Chinese Animation Industry Management Based on Policy Tools

On the basis of theoretical research, a two-dimensional analysis framework of China’s animation industry policy text is constructed from the dimension of policy tools and the dimension of value chain. According to the two-dimensional analysis framework constructed in this study, the content analysis of the Chinese animation industry policy samples selected in this study is carried out, and the characteristics of China’s animation industry policy in the use of policy tools and the application of policy tools at various stages of the value chain are obtained. Then, the shortcomings of China’s animation industry policy are discussed. Finally, to promote the reform and improvement of the policy step by step and promote the long-term and healthy development of China’s animation industry, this study proposes corresponding strategies for the optimization of China’s animation industry policy. This study takes the theory of policy tools as a theoretical perspective and deeply analyzes the possible shortcomings of China’s animation industry policy texts. Based on the perspective of policy tools, corresponding strategies are proposed for the optimization of China’s animation industry policy, and the proposed optimization strategies are evaluated through fuzzy mathematical theory. The results obtained are excellent, and it can be concluded that an optimization strategy is proposed to improve the animation industry structure.