The Cross-Modal Affective Priming Effect of Music Priming Stimulus

以往研究表明存在跨通道情感启动效应，然而这些研究在启动材料选择上存在时长短、缺乏生态效度等问题，本研究首次采用长时呈现的来自真实歌曲的纯音乐片段为启动刺激，以30名在校大学生为被试，进一步对该问题进行探讨。研究结果显示：启动音乐效价与目标词效价一致时的正确率显著高于不一致时的正确率，但两者在反应时上无显著差异；当目标词为中性时，被试倾向于选择与启动效价一致的反应效价，但不同启动音乐效价对被试的选择反应时没有显著影响。上述结果表明在知觉范围内存在无意识的跨通道情感启动效应，为拓展情感启动的实验范式以及进一步探讨情感启动效应的心理发生机制提供了依据。  Previous studies have proved that there exist cross-modal affective priming, but those still remain some flaws, such as short exposure time and ecological validity lacking in the selection of priming materials. This research firstly chose simple music clips lasting for a long time as priming stimulus, with 30 undergraduates as participants, to explore the issue further. The results were as follows: when the valence of priming music and the one of target stimulus were consistent, participants’ accuracy was significant higher than it when not, but there was no apparent difference in reaction time; when presenting a neutral noun target, participants were inclined to choose the valence that was consistent with the priming valence, and similarly, there existed no difference in reaction time when the valence of priming music differed. The research indicated that there existed unconscious cross-modal affective priming effect. This study provided important foundation for the expansion of the affective priming paradigm as well as the mental mechanism of affective priming effect.