“I Am Here to Assist Your Tourism”: Predicting Continuance Intention to Use AI-based Chatbots for Tourism. Does Gender Really Matter?

连续性 旅游 期望理论 个性化 聊天机器人 产品(数学) 心理学 广告 营销 社会心理学 业务 计算机科学 政治学 万维网 法学 几何学 数学
作者
Banghui Zhang,Yonghan Zhu,Jie Deng,Wei‐Wei Zheng,Yang Liu,Chunshun Wang,Rongcan Zeng
出处
期刊:International Journal of Human-computer Interaction [Informa]
卷期号:39 (9): 1887-1903 被引量:41
标识
DOI:10.1080/10447318.2022.2124345
摘要

AI-based chatbot, a typical product of human–computer interaction (HCI), is widely employed by tourism service providers. However, there is a lack of research on the determinants that explain why customers continuously use chatbots for tourism. Based on the Unified Theory of Adoption and Use of Technology 2 (UTAUT2), the Theory of Perceived Risk (TPR), anthropomorphism, and personalization, this research developed an integrated model to investigate the determinants behind customers' continuance intention to use chatbots for tourism. In addition, the moderating role of gender differences in the relationships between determinants and continuance intention was tested. The analysis based on a sample of 613 users highlighted the positive effects of performance expectancy, social influence, habit, anthropomorphism, and personalization. However, the findings showed that time risk and privacy risk have negative influences. Although the moderating test did find two differences due to gender, many other relationships showed no differences between male and female.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
grey完成签到,获得积分10
1秒前
淡然的日记本完成签到,获得积分10
1秒前
1秒前
wang0626完成签到 ,获得积分10
2秒前
石子发布了新的文献求助10
2秒前
banban发布了新的文献求助10
3秒前
JamesPei应助杨洋采纳,获得10
3秒前
Zosty完成签到,获得积分10
3秒前
长安完成签到,获得积分10
4秒前
5秒前
务实土豆发布了新的文献求助10
5秒前
6秒前
科研牛马小王完成签到,获得积分10
7秒前
一人一般完成签到,获得积分10
7秒前
9秒前
9秒前
WWZ发布了新的文献求助10
10秒前
11秒前
小二郎应助GWM采纳,获得30
11秒前
12秒前
复方蛋酥卷完成签到,获得积分10
13秒前
无相发布了新的文献求助10
13秒前
13秒前
ann完成签到,获得积分10
13秒前
14秒前
勤劳不二发布了新的文献求助10
15秒前
16秒前
GWM应助专注的月亮采纳,获得10
17秒前
abcde完成签到,获得积分10
18秒前
丘比特应助朝阳区保安采纳,获得10
18秒前
19秒前
20秒前
苏卿应助李贝宁采纳,获得10
21秒前
程smile笑完成签到,获得积分10
22秒前
22秒前
小蘑菇应助ssss采纳,获得10
23秒前
所所应助sniper采纳,获得10
24秒前
25秒前
Selenge完成签到,获得积分10
25秒前
真实的芹完成签到,获得积分10
25秒前
高分求助中
Production Logging: Theoretical and Interpretive Elements 2700
Mechanistic Modeling of Gas-Liquid Two-Phase Flow in Pipes 2500
Kelsen’s Legacy: Legal Normativity, International Law and Democracy 1000
Handbook on Inequality and Social Capital 800
Conference Record, IAS Annual Meeting 1977 610
Interest Rate Modeling. Volume 3: Products and Risk Management 600
Interest Rate Modeling. Volume 2: Term Structure Models 600
热门求助领域 (近24小时)
化学 材料科学 生物 医学 工程类 有机化学 生物化学 物理 纳米技术 计算机科学 内科学 化学工程 复合材料 基因 遗传学 物理化学 催化作用 量子力学 光电子学 冶金
热门帖子
关注 科研通微信公众号,转发送积分 3546689
求助须知:如何正确求助?哪些是违规求助? 3123769
关于积分的说明 9356697
捐赠科研通 2822394
什么是DOI,文献DOI怎么找? 1551413
邀请新用户注册赠送积分活动 723398
科研通“疑难数据库(出版商)”最低求助积分说明 713736