Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Journal Article Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent Get access Margaret C. Campbell, Margaret C. Campbell Search for other works by this author on: Oxford Academic PubMed Google Scholar Amna Kirmani Amna Kirmani Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 27, Issue 1, June 2000, Pages 69–83, https://doi.org/10.1086/314309 Published: 01 June 2000 Article history Received: 01 August 1997 Revision received: 01 September 1999 Published: 01 June 2000