Research on the Problems and Countermeasures of Rural E-commerce under the Background of Rural Revitalization

Rural E-commerce is an important means to promote the integrated development of primary, secondary and tertiary industries in rural areas, realizing agricultural modernization, and promoting farmers' income, it is an important way for china's rural poverty alleviation and well-off society in an all-round way. Promoting the sustainable and healthy development of rural e-commerce under the rural revitalization strategy has profound connotation and important significance. This paper analyzes the current situation and characteristics of rural e-commerce development, summarizing the existing problems, and putting forward countermeasures to provide effective practical basis for the development of rural e-commerce.