Drivers of consumers’ panic purchase behaviour in the Covid-19 crisis: validation of an affective and cognitive channel model

We test a model of panic buying behaviour. The model includes an affective and a cognitive effect channel to explain panic buying. The model is validated based on a sample of German consumers collected during the first phase of the Covid-19 crisis. The results show that panic buying is more strongly influenced by cognitive constructs (e.g. norms) than by an affective construct (i.e. negative emotions) and its successors.