A REVIEW DISCUSSION OF MARKETING TECHNIQUE IN COSMETIC PRODUCT

The review is the key to basic form in all research. Always the review is back born of further research inquiry. This article presents reviews in terms of marketing of the cosmetic product. The reviews are presented in a logical order based on the topics and publication, clustered in the chronological order under appropriate headings like Level of Awareness, Relating to Marketing, Internal and External Factors, Relating to Brand Loyalty, Consumer Behavior, Customer Satisfaction, Cosmetic Products, Environmental Impact, Problems of Cosmetics Products.