Familiarity and Its Impact on Consumer Decision Biases and Heuristics

Journal Article Familiarity and Its Impact on Consumer Decision Biases and Heuristics Get access C. Whan Park, C. Whan Park Search for other works by this author on: Oxford Academic PubMed Google Scholar V. Parker Lessig V. Parker Lessig Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 223–230, https://doi.org/10.1086/208859 Published: 01 September 1981 Article history Received: 01 January 1980 Revision received: 01 April 1981 Published: 01 September 1981