偏爱
信息过载
感知
对比度(视觉)
消费者选择
推荐系统
心理学
营销
计算机科学
业务
经济
微观经济学
万维网
人工智能
神经科学
作者
Jungkeun Kim,Jeong Hyun Kim,Changju Kim,Jooyoung Park
标识
DOI:10.1016/j.jretconser.2023.103494
摘要
This research examines how individuals respond differently to recommendation options generated by ChatGPT, an AI-powered language model, in five studies. In contrast to previous research on choice overload, Studies 1 and 2 demonstrate that people tend to respond positively to a large number of recommendation options (60 options), revealing diverse consumer perceptions of AI-generated recommendations. Studies 3 and 4 further illustrate the moderating effect of recommendation agents and indicate that choice overload elicits distinct patterns of consumer reactions depending on whether the recommendations are from a human or AI agent. Lastly, Study 5 directly measures consumer preferences for recommendation agents, revealing a general preference for ChatGPT, particularly when a large number of options are available. These findings have significant implications for recommendation system design and user preferences regarding AI-powered recommendations.
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