旅游
体育旅游
感知
目的地
营销
旅游地理学
体育管理
体育营销
心理学
业务
广告
公共关系
政治学
神经科学
市场营销管理
法学
关系营销
作者
Chao Ma,Xianliang Wang,Shuaishuai Li
标识
DOI:10.1080/02614367.2023.2182344
摘要
The high-quality development of sports tourism cannot be achieved without the active participation of residents in sports tourism destinations, and the benefit perception is an important reference system for the formation of pro-sports tourism behaviour. Based on the previous studies, this study aims to explore the relationship between community relations of sports tourism destination and pro-sports tourism behaviour. The empirical test was conducted with the help of structural equation modelling using data from a sample of 590 survey respondents. The results have shown that the hypothesised paths proposed in the theoretical framework are all validated, revealing a positive relationship between the community relations of sports tourism destinations and pro-sports tourism behaviour, and that the perceived economic, social, and environmental benefits of sports tourism play multiple mediating effects between community relations and pro-sports tourism behaviour. Conclusion: These research findings provide theoretical guidance for the development of sports tourism behaviour and the development of sports tourism, based on which future development of sports tourism should always be closely linked to the needs of the people and establish good community relations; Pay attention to the acquirement of community residents’ interests, and give full play to the intermediary role of its benefit perception.
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