Media Multitasking Behavior: Concurrent Television and Computer Usage

人类多任务处理 互联网 心理学 偏爱 媒体使用 持续时间(音乐) 计算机科学 社会心理学 认知心理学 万维网 文学类 艺术 经济 微观经济学
作者
Sylvia Bräsel,James Gips
出处
期刊:Cyberpsychology, Behavior, and Social Networking [Mary Ann Liebert]
卷期号:14 (9): 527-534 被引量:262
标识
DOI:10.1089/cyber.2010.0350
摘要

Changes in the media landscape have made simultaneous usage of the computer and television increasingly commonplace, but little research has explored how individuals navigate this media multitasking environment. Prior work suggests that self-insight may be limited in media consumption and multitasking environments, reinforcing a rising need for direct observational research. A laboratory experiment recorded both younger and older individuals as they used a computer and television concurrently, multitasking across television and Internet content. Results show that individuals are attending primarily to the computer during media multitasking. Although gazes last longer on the computer when compared to the television, the overall distribution of gazes is strongly skewed toward very short gazes only a few seconds in duration. People switched between media at an extreme rate, averaging more than 4 switches per min and 120 switches over the 27.5-minute study exposure. Participants had little insight into their switching activity and recalled their switching behavior at an average of only 12 percent of their actual switching rate revealed in the objective data. Younger individuals switched more often than older individuals, but other individual differences such as stated multitasking preference and polychronicity had little effect on switching patterns or gaze duration. This overall pattern of results highlights the importance of exploring new media environments, such as the current drive toward media multitasking, and reinforces that self-monitoring, post hoc surveying, and lay theory may offer only limited insight into how individuals interact with media.
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