The interactions between upstream quality disclosure and downstream entry

业务 下游(制造业) 透明度(行为) 佣金 代理(哲学) 上游(联网) 信息不对称 质量(理念) 垄断 供应链 产业组织 背景(考古学) 营销 财务 微观经济学 经济 计算机科学 计算机安全 认识论 哲学 古生物学 生物 计算机网络
作者
Jie Wu,Wei Lu,Xiang Ji
出处
期刊:European Journal of Operational Research [Elsevier]
卷期号:309 (2): 545-559 被引量:19
标识
DOI:10.1016/j.ejor.2023.01.053
摘要

Currently, an increasing number of online platforms are entering retail markets, sharing a common manufacturer with traditional retailers. This study focuses on the platform entry strategy in a supply chain, where a manufacturer that could voluntarily disclose quality information sells its product via a retailer. Two common distribution contracts (reselling and agency selling) between the manufacturer and the online platform are considered. We find that downstream entry induces the manufacturer to reveal more quality information to the consumer than in the monopoly setting and that the agency contract results in a higher (lower) transparency level of the supply chain than the reselling contract when the commission fee is small (large). Moreover, contrary to the conventional wisdom that downstream entry likely harms incumbent retailers, we show that entry is not necessarily a problem that harms existing traditional retailers due to the increased quality transparency caused by entry. It is generally believed that a higher commission fee may encourage the platform to adopt the agency contract. In contrast, we demonstrate that the platform does not always benefit from a higher commission fee when an agency selling contract is adopted; the platform still chooses a reselling contract to enter the market in a context with asymmetric quality information, despite the higher commission fee. That is, the manufacturer’s quality disclosure can create a new win-win outcome for the platform and manufacturer in the choice of distribution contract.
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