The Impact of Cultural and Creative Products Arising from Intangible Cultural Heritage on Economic Development: A Case Study of Ebian County, China

With the promotion of the rural revitalization strategy, cultural and creative industries of tourism have gradually become an important driving force for rural revitalization. Since the economic level of minority areas is low and the concept of industrial development lags behind, developing the cultural and creative industries of tourism has a positive role in cultural revitalization and economic structure transformation. In recent years, Ebian Yi Autonomous County (Ebian County) has relied on rich intangible cultural heritage resources and achieved fruitful results in the development of cultural and creative products of rural tourism, adding vitality to its rural tourism and rural revitalization. Starting from the economy and the development of cultural and creative industries empowered by intangible cultural heritage (ICH), this study analyzed the impact of related cultural and creative products of Ebian County on its economic development in the five-year period from 2018 to 2022 by means of qualitative and quantitative research methods. Three main conclusions could be drawn. (1) The impact of intangible cultural heritage cultural and creative industries of Ebian County on the economy has been positive and expanding gradually with time. (2) The number of inheritors and workshops, and the business income of workshops are the three major factors affecting the development of cultural and creative industries. (3) Ebian already has a good foundation of cultural and creative industries of intangible cultural heritage, so the investment of funds and training of talents have played a major role in promoting the development of cultural and creative industries of intangible cultural heritage.