Digital Transformation and Business Evolution in China

This chapter delves into the potential and threats facing the digital sector in China, as well as the country's ongoing digital transformation and business evolution. Focusing on e-commerce, FinTech, AI, and the Metaverse, it analyzes the government's involvement in supporting the digital landscape and the ways in which businesses have benefited from digital trends. This chapter looks at potential barriers to the widespread use of digital technology, including those associated with cybersecurity, data privacy, digital literacy, and the digital divide. It offers a scathing evaluation of the Chinese government's digital policies, sparking discussions about privacy and competitiveness in the Chinese market. Future digital trends are predicted, along with their possible effects on Chinese enterprises and the opportunities for those organizations to leverage digital technology to ensure long-term viability and superior customer service.