Mapping of Journal of Service Research Themes: A 22-Year Review

The Journal of Service Research ( JSR) is one of the leading outlets in service research. It is international in scope and widely recognized among scholars, academicians, and practitioners for its original and well-executed research. In its 22 years of publishing, the journal has produced literary content considered classics in the service domain. With the application of bibliometric techniques, we examine articles published in JSR between 1998 and 2019. Our study explicates JSR’s prominent topics and tracks the evolution of research themes in the journal. “Customer satisfaction,” “service recovery,” and “service quality” are some of the prolific themes trending in JSR, while “big data,” “value cocreation,” “customer resource integration,” “service design,” and “customer participation” are its hottest topics. This study contributes primarily by providing a rich retrospective of JSR’s 22 years of publishing and proposes future research topics for the journal.