结构方程建模
验证性因素分析
采购
探索性因素分析
环境意识
社会责任
消费(社会学)
社会意识
营销
业务
全球变暖
意识
心理学
广告
社会学
气候变化
政治学
公共关系
生态学
社会科学
计算机科学
机器学习
生物
神经科学
法学
服务(商务)
作者
Shin-Huang Lin,Han‐Jen Niu
摘要
Abstract The 2015 Paris Agreement is the first historical global accord aiming to palliate global warming. Climate change has caused ecological, economic, and social disasters, among other things and has made not only nations review their environmental protection issues but also the consumers paying more attention to the environment and encouraging green oriented buying behaviors. This study targets Taiwan's consumers, and 649 valid questionnaires were recovered. Exploratory factor analysis was applied to extract the trait factors, whereas confirmatory factor analysis and structural equation modeling were used for the verification of the scale and structural model, respectively. The result shows that the consumers' environmental knowledge, environmental consciousness, and the social norms have had a positive effect on their environmental attitude, as do their environmental knowledge and the social norms to a sense of well‐being. Consumers purchasing intention and behavior are pointing towards green products. Therefore, companies need to respond to the consumers' demand and fulfill their social responsibility to release the green products so as to satisfy the consumers' needs.
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