Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals

Journal Article Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals Get access Jiewen Hong, Jiewen Hong Search for other works by this author on: Oxford Academic PubMed Google Scholar Angela Y. Lee Angela Y. Lee Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 37, Issue 3, October 2010, Pages 456–472, https://doi.org/10.1086/653492 Published: 06 May 2010