Interacting with dehumanized others? Only if they are objectified

Members of dehumanized groups are somehow accepted in a variety of menial roles. Three studies verified when and why people might approach members of animalistically and mechanistically dehumanized groups. In Studies 1 and 2, participants showed a greater intention to interact with (Study 1) and attributed higher ratings of success (Study 2) to members of an animalistically dehumanized group in a social context. On the contrary, participants expected that members of a mechanistically dehumanized group would be more successful and were preferred to interact with in a professional context. In Study 3, the psychological process underlying these preferences was investigated. Interestingly, results showed that the objectification of dehumanized group members led participants to interact with them. Taken together these studies show that people approach dehumanized others not because they are liked, but because they are objectified.