New Display Technologies: The Most Desired Usage Properties and Their Perception during Product Interaction

Display technologies influence user experience, not only through the perception of product features but also due to their own usage properties. In this work, 12 functional, usable, pleasuring, and media usage properties were analysed for five display technologies: image rendering, 360° rotation, and augmented, immersive, and non-immersive virtual reality. The perception of their importance and their assessment for the chosen technologies were studied by taking two different household products. Two variables for studying decision and expectations were also considered. The results showed that 360° rotation was well-valued in various properties, mainly related to functionality and usability, while the immersive virtual technology stood out in media properties and also in the most important feature: realism. It was also seen that the results could depend on the displayed product. These results provide a deeper insight for user experience optimisation because they complement the information to choose the most appropriate display technology based on the properties to be prioritised.