Linguistic Landscape of Arabs in New York City: Application of a Geosemiotics Analysis

The investigation of linguistic landscapes (LL) among the Arab community in downtown Brooklyn, New York City, is an underserved public space in the literature. This research focused on social and commercial or ‘bottom-up signs’ in LL to understand their purpose, origin and target audience. Drawing upon discourse analysis, the study was conceptualized according to the principles of border theory and geosemiotics. The latter was used to analyze the data, which consisted of random photographs of shopfronts in Brooklyn taken with a digital camera during the summer of 2016. The three semiotic aggregates used for analysis consisted of interaction order, visual and place semiotics. The data analysis showed the multi-layered nature of LL in this urban community and the subjectiveness of spatial borders through a combination of text and symbolic imagery. The paper highlights the importance of commercial signs in the LL among ethnic minority communities.