业务
营销
价值(数学)
顾客价值
忠诚
产品(数学)
忠诚商业模式
顾客满意度
客户保留
顾客终身价值
服务(商务)
服务质量
经济
几何学
数学
机器学习
计算机科学
市场经济
等级制度
作者
Beverley Sparks,Ken Butcher,Grace Pan
出处
期刊:Cornell Hotel and Restaurant Administration Quarterly
[SAGE]
日期:2007-01-25
卷期号:48 (1): 28-45
被引量:45
标识
DOI:10.1177/0010880406294473
摘要
The timeshare sector has grown substantially over the past decade in both size and product configuration. Focusing on the concept of customer-derived value, group interviews were conducted with owners of timeshare holiday products to assess the dimensions of customer value in timeshares. Twelve such dimensions of value emerged from the interviews, most notably knowledge enhancement. Six detractors of derived value were identified. With a better understanding of the sources of value for timeshare owners, managers can recruit new owners, develop products, and enhance the levels of satisfaction and loyalty among existing owners.
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