Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice

Journal Article Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice Get access Ayelet Fishbach, Ayelet Fishbach Search for other works by this author on: Oxford Academic PubMed Google Scholar Ravi Dhar Ravi Dhar Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 32, Issue 3, December 2005, Pages 370–377, https://doi.org/10.1086/497548 Published: 01 December 2005