声誉
资源(消歧)
基于资源的视图
业务
竞争优势
实证研究
营销
知识管理
资源依赖理论
大众传媒
产业组织
微观经济学
计算机科学
经济
广告
社会学
数学
统计
社会科学
计算机网络
标识
DOI:10.1016/s0149-2063(00)00075-1
摘要
The resource-based view proposes that reputation is a resource leading to competitive advantage. Past research tested this by using Fortune ratings to measure reputation, but these ratings are theoretically weak. This paper integrates mass communication theory into past research to develop a concept called media reputation, defined as the overall evaluation of a firm presented in the media. Theoretical and empirical analyses indicate that media reputation is a resource that increases the performance of commercial banks.
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