Can Integration of Agriculture and Tourism Promote Rural Green Development?—Empirical Evidence from 152 Cities in China

Based on theoretical analysis of the connotations of and influencing factors on rural green development, this paper systematically explains its promotion mechanisms, its heterogeneity, and transmission effects of the integration of agriculture and tourism (hereinafter referred to as IAT) on rural green development; constructs and measures development indicators of IAT based on the three dimensions factors, performance, and structure; constructs comprehensive indicators of rural green development based on the three dimensions production, life, and ecology; and takes the panel data of 152 prefecture-level cities with agricultural leisure demonstration counties from 2010 to 2019 as samples for empirical testing. Results show that (1) IAT has a significant positive effect on rural green development, and endogenous tests based on instrumental variables and robustness tests show that the above conclusion is valid; (2) heterogeneity analysis shows that IAT plays a more significant role in promoting rural green development in high-human-capital areas, central and western regions, and non-major grain-producing areas; and (3) labor structure, capital input, and technological progress can play a transmitting role in promoting rural green development through IAT. At the end, this paper puts forward some countermeasures to promote rural green development by implementation of the quality projects strategy of IAT, the “tailor-made” support policy of IAT, based on the advantages of resource endowment and improvement of transmission mechanisms based on labor structure, capital input, and technological progress.