Enabling green supply chain integration via green entrepreneurial orientation: Does environmental leadership matter?

Abstract Although both scholars and practitioners have recognized the crucial role of green supply chain integration (GSCI), our understanding of how green entrepreneurial orientation (GEO) may affect GSCI is scarce. Based on stakeholder theory and upper echelons theory, we examine whether GEO affects GSCI via environmental corporate strategy, and the moderating role of environmental leadership. We test the research hypotheses using multi‐sourced survey data from 264 Chinese firms. The results reveal that environmental corporate strategy partially mediates the impacts of GEO on green internal and external integration. Moreover, environmental leadership reinforces the impact of GEO on environmental corporate strategy while lessens the impact of environmental corporate strategy on green internal integration. However, the moderating effect of environmental leadership on the relationship between environmental corporate strategy and green external integration is not significant. This article provides theoretical contributions and managerial implications for the research on green entrepreneurship and GSCI.