Analyzing the fight for decency: Combining framing and emotional approaches to social movement theory

This article shows how two separate traditions of social movement studies can be combined to better understand the dynamics of collective action. It does so by integrating frame analysis with the emotional approach to social movements. It does so in studying the nationwide protests that took place in Slovakia in 2018, which forced the prime minister to resign. For frames to resonate with the public, they need to play on emotions. Although some scholars have pointed out that frames play on emotions, they have not offered any theory showing which emotions each type of frame needs to get resonance. In this article, we present a model that connects different emotions to different frames. This model can be applied to the study of all types of mass protests.