消费(社会学)
营销
对象(语法)
比例(比率)
钥匙(锁)
意识
自信
业务
广告
心理学
社会心理学
社会学
社会科学
计算机科学
地理
地图学
人工智能
计算机安全
神经科学
作者
Rajesh Iyer,James A. Muncy
标识
DOI:10.1016/j.jbusres.2008.01.023
摘要
A counter movement of anti-consumption runs from the very beginning of mass-consumption societies. Four distinct types of anti-consumers, simplifiers, global impact consumers, market activists, and anti-loyal consumers, have emerged in recent years. The primary focus of anti-consumption research has been on market activists and anti-loyal consumers. This article focuses on the other two groups (i.e., the simplifiers and global impact consumers). The authors address the need for scale development to measure the general anti-consumption attitudes of these two groups. The goal is to improve the ability to identify anti-consumption attitudes and to gain a better understanding of how anti-consumption relates to other key constructs such as self-consciousness, self-actualization, and assertiveness.
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