FRACTAL EVOLUTION IN INTERNET INFORMATION PROPAGATION

In view of the fractal evolution phenomenon in Internet information dissemination, this paper constructs a generalized fractal network by analyzing the characteristics of user dissemination behavior and according to the dissemination trend of actual information. On this basis, it reveals the fractal evolution mechanism in Internet information dissemination and its dissemination dynamic characteristics and rules. First, based on node similarity, a fractal propagation model of Internet information is constructed. Second, based on the scale-free network and according to the user characteristics, the information dissemination process is simulated and a generalized fractal network is evolved. Then, the key factors influencing the formation of fractal networks, the characteristics, and the rules of propagation dynamics are analyzed. Finally, the rationality and validity of the model are verified by crawling the real user forwarded data in the micro-blog.