Rethinking hysteresis in magnetic materials

Abstract Magnetic materials with zero hysteresis are posed to have a significant impact on sustainable energy conversion, electronics, and communication technologies. As the global market for soft magnetic materials continues to expand, driven by increasing demand in renewable energy, automotive, and power transmission sectors, it is important to design magnets that can be cycled under an external field reversibly and rapidly multiple times without a decay in magnetic response. However, designing magnets with small hysteresis has been a challenge because we do not fully understand its origins. In this article, I outline key research efforts investigating the fundamental mechanisms underpinning hysteresis in soft magnets and, highlight recent developments in the use of nonlinear analysis and nucleation barrier methods to predict coercivity in these materials. Graphical abstract