The energy management strategy based on traditional fuzzy logic control relies heavily on expert experience, which makes control results unsatisfactory. To address this problem, the research proposed a fuzzy-logic fuel cell hybrid vehicle energy management strategy based on the Whale Optimization Algorithm (WOA-F-EMS). The Whale Optimization Algorithm was used to optimize the fuzzy-logic energy management strategy (F-EMS) with hydrogen consumption as the objective function. The proposed strategy was compared with the F-EMS and the ADVISOR strategy under two driving conditions. The results show that the WOA-F-EMS can effectively reduce the hydrogen consumption of fuel cells and enhance the stability of the battery's state of charge.