This response engages with the commentaries of Gordon Waitt, Anna De Jong, Samantha Wilkinson, Elen-Maarja Trell, Bettina van Hoven, and Harng Luh Sin on our challenge for geographers to work ‘beyond moralizing, disciplining, and normalizing discourses’. We show how, when read together, these authors articulate progressive geographic imaginations and repeat orthodoxies and impasses that constitute problematic academic, political, policy, and popular thinking. In riposte, we sketch opportunities for pluralist, relational, congenic ontologies, and comparative ‘epissedemologies’, as new indicative examples to elaborate, and further advance, our original provocation towards re-thinking geographies of alcohol, drinking, drunkenness.