To expand the utility of bis(terpyridine) metal connectivity, the selective symmetrical and unsymmetrical 4,4"-functionalization (-CN, -Me, -CO2Me) of 4'-(4-bromophenyl)-2,2':6',2"-terpyridines was achieved using the Kröhnke synthesis. The final substituted 2,2':6',2"-terpyridines along with their corresponding intermediates, 4a-c, were recrystallized and characterized by 1H NMR and 13C NMR as well as X-ray crystallography; COSY correlations were also conducted to permit definitive proton assignment.