Strategies for Resilience in a Dynamic World: from VUCA to BANI

Abstract: This paper delves into the evolving landscape of business resilience, examining five conceptual frameworks shaping strategies for success in an era of unprecedented un-certainty. The concepts of SPOD-world, VUCA-world, BANI-world, RUPT-world, and TUNA-world are scrutinized to provide a comprehensive understanding of the chal-lenges and opportunities they present. SPOD-world, characterized by Stability, Predictability, Order, and Determinism, de-mands a strategy emphasizing efficiency and optimization. In contrast, VUCA-world, marked by Volatility, Uncertainty, Complexity, and Ambiguity, necessitates adaptive strategies focused on agility and rapid response. BANI-world, emphasizing Brittle, Anxious, Non-linear, and Incomprehensible dynamics, calls for strategies rooted in flexibility and constant adaptation. RUPT-world, shaped by Rapid, Unpredictable, Paradoxical, and Turbulent changes, requires strategies capable of managing crises and fostering resilience. TUNA-world, characterized by Transitory, Unstable, Novel, and Ambiguous factors, necessitates strategies that prioritize innovation and creative problem-solving. Each conceptual framework is analyzed in terms of its implications for sustainability in business. The paper concludes by addressing the specific challenges faced by Ukrainian businesses in turbulent situations, recommending a strategy tailored to the unique context. To sustain the economy, Ukrainian businesses are advised to adopt a hybrid strategy combining adaptive measures for VUCA challenges, resili-ence-building for RUPT scenarios, and innovation-driven approaches for TUNA dy-namics. This nuanced strategy aligns with the BANI-world framework, ensuring a comprehensive response to the multifaceted challenges of the modern business envi-ronment. Keywords: SPOD-world, VUCA-world, BANI-world, RUPT-world, TUNA-world; dy-namic environment, sustainability strategy