CLOCK: Online Temporal Hierarchical Framework for Multi-scale Multi-granularity Forecasting of User Impression

User impression forecasting underpins various commercial activities, from long-term strategic decisions to short-term automated operations. As a representative that involves both kinds, the highly profitable Guaranteed Delivery (GD) advertising focuses mainly on promoting brand effect by allowing advertisers to order target impressions weeksin advance and get allocatedonline at the scheduled time. Such a business mode naturally incurs three issues making existing solutions inferior: 1) Timescale-granularity dilemma of coherently supporting the sales of day-level impressions of the distant future and the corresponding fine-grained allocation in real-time. 2) High dimensionality due to the Cartesian product of user attribute combinations. 3) Stability-plasticity dilemma of instant adaptation to emerging patterns of temporal dependency withoutcatastrophic forgetting of repeated ones facing the non-stationary traffic.