Navigating the interplay between digital innovation and digital entrepreneurship: a systematic literature review and research agenda

Purpose Global businesses are witnessing a transformation in their products and services, processes and business models due to digitalisation. This trend has led to the digitalisation of innovation and entrepreneurship from the modern business perspective. The present study primarily aims to study how digital innovations shape the landscape of digital entrepreneurship and thematic perspectives. Design/methodology/approach The present research applied a systematic literature review (SLR) method based on the PRISMA 2020 guidelines, and 47 articles were selected as the final sample size related to digital innovation and digital entrepreneurship. Though the ultimate sample size is acceptable and signifies a small sample size of 40, the choice is still justifiable as it follows the rule of thumb. Hence, “the rule of thumb” empowers the study to meaningfully contribute to the arena using the SLR method, and 40 qualified papers are an adequate lowest threshold number. Findings This study found that there is little investigation performed from the perspective of digital innovation and digital entrepreneurship. Prior studies researched were centred on innovation and entrepreneurship. The United Kingdom was the leading country that performed research on this domain followed by other countries such as the Netherlands, Sweden and the United States of America. Originality/value The present study supports the existing body of knowledge by throwing light on the association of digital innovation and digital entrepreneurship and how it further leads to the development of the digital ecosystem. It also highlights future research opportunities in the domain of digital innovation and digital entrepreneurship.