Negative impacts of artificial intelligence technologies on the tourism industry

Purpose The present research study aims to conduct a thematic literature review of the negative impacts of artificial intelligence (AI) on the tourism industry. Design/methodology/approach The research study is based on a comprehensive review of prior research by various authors on AI and its negative consequences in the tourism industry. Findings Research indicates that integrating AI technologies in the tourism industry leads to negative consequences. While AI enhances operational efficiency and personalizes customer experiences, it also presents significant challenges, for example, AI replaces labor and the interaction between the tourist and the service provider decreases. New risks are emerging in various areas of tourism that need to be managed to ensure that they do not have negative impacts. Originality/value The paper provides a comprehensive review of the negative impacts of AI technologies on the tourism industry, highlighting the need for a balanced approach that integrates human elements with technological advancements. It offers valuable insights into the potential drawbacks of AI, urging stakeholders to consider these challenges when implementing AI-driven solutions in tourism.